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2nd International Conference on Food and Beverage Packaging

Rome, Italy

Petri Vasara

Petri Vasara

Pöyry Management Consulting Oy, UK

Title: Consumer trends foresight becoming reality: case examples from food packaging

Biography

Biography: Petri Vasara

Abstract

To stay competitive in a global market, any organisation needs to anticipate the most significant consumer trends which shape the business. Consumer trends foresight produces information which can also be applied and adapted to food packaging. Pöyry has a long history in trend foresight work within many industries using propietary tools. In our presentation, we first discuss current and emerging consumer trends relevant for food packaging based on our foresight tools. The presentation will give an comprehensive overview of the consumer trends relevant for the industry and foresight on rising themes. In the second part of the presentation, we solidify the case for the trends by presenting case examples from early adopters where the emerging trends have been met by e.g. new technology, user interfaces, sustainability measures, new bio- and nanomaterials, software solutions and new business models. As a conclusion, we present theses on what this all would mean for food packaging.