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Renée Whitworth


Renée Whitworth

Flood Creative, USA

Biography

Renée Whitworth is a Brand Design Consultant with over 20 of experience. She is the CSO for Flood Creative where she is responsible for the strategic foundation of all visual and verbal positioning, brand identity and packaging design projects for clients that range from the Fortune 100 to entrepreneurial brands. Her key to success is the constant monitoring of industry and cultural trends and applying those insights to client businesses such as: Accel Foods, Campbell’s, Colgate-Palmolive, General Mills, Georgia Pacific, Kimberly Clark, Kraft, Nestle and Unilever among many others.

 

Abstract

Abstract : Brand design & the brain: How neuroscience is helping to create attractive & effective packaging design