Food Packaging Industry Scenario in Italy
Italy is the 4th largest food and drinks manufacturer in the European Union (EU) and Italy’s food and drinks industry is the country’s second-largest manufacturing sector. It accounts for about 12% of GDP and had a total sales value of US$168 billion in 2008. Italy is a significant producer and exporter of food and beverage products. The main exports are wine, pasta, canned tomatoes, cheese and olive oil. In 2007, F&B exports were worth an estimated US$26.1 billion, while imports were worth US$20.5 billion. Products with potential demand trends in the Italian market are organic foods, functional foods and low fat food products. Coop Italia is the largest supermarket chain in Italy and Esselunga is the main one in the north-west, and is a leader in terms of quality of products and service. Esselunga is also strong on private label ranges of products.
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Major pack types in Italy
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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