Shelf Life & Multisensory
Packaging provides the means of protecting, transporting, and conserving the product that happens to be contained within. Nowadays, packaging also constitutes a powerful brand element, one that can be used to convey information, create value, persuade the consumer and modulate their behaviour. In this chapter, we introduce the topic and present packaging as a multisensory device capable of transforming the consumer's experience. We highlight the growing interest from both academic researchers and marketing professionals in packaging experiences that have been crafted to optimize the way packaging looks, sounds, feels, and even, in some cases, the way that it smells and/or tastes too. Importantly, we discuss how such interest is moving from the consideration of the impact of just a single sense at a time to a growing understanding that ultimately it is their interaction (i.e., the multisensory element) that is a key to driving the consumer response. Finally, we provide a brief overview of the chapters included in this volume, highlighting what we see as their key contribution to the emerging field of multisensory packaging design.
Related Conference of Shelf Life & Multisensory
July 10-11, 2023
35th International Conference on Food Science and Technology
Prague, Czech Republic
September 16-17, 2023
7th International Conference on Food Chemistry, Nutrition and Safety
Vancouver, Canada
October 09-10, 2023
4th Annual Expo on Soil, Water and Environmental Sustainability
Barcelona, Spain
October 25-26, 2023
2nd International Conference on Agroecology and Organic farming
Montreal, Canada
November 27-28, 2023
17th International Conference on Biofertilizers & Plant Vectors
Budapest, Hungary
Shelf Life & Multisensory Conference Speakers
Recommended Sessions
- Baby Food Packaging
- Barrier & Paper Packaging
- Biomaterials and Coatings
- Consumer Trends in Food Packaging
- Cost-Effective Packaging Innovation
- Emerging Trends in Food Packaging
- Food and Beverage Marketing
- Food Contact Material Migration
- Food Nanotechnology
- Food Packaging-Environmental Impact
- Food Process Engineering
- Food Quality and control
- Food Safety and Biosensors
- Food Safety Assessment in Supply Chain
- Food Spoilage
- Future of Innovation: Bio-based Packaging
- Hygienic Design & cleaning methods
- Nano Materials and Packaging
- Novel Food Packaging Technologies
- Off Odours in Food & Packaging
- Packaging Methods for Processed Foods
- Polymer Recycling & Eco Design
- Robotics Food Packaging
- Shelf Life & Multisensory
- Sustainable Packaging
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- Oceanography - AQUACULTURE & FISHERIES 2023 (France)
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- Plant Sciences and Plant Research - Plant Sciences-2023 (Canada)
- Plant Tissue Culture - Plant Biotech-2023 (USA)
- Plant Tissue Culture - Plant Sciences-2023 (Canada)
- Plant tissue culture technology - Agriculture Technology 2023 (Ireland)
- Plant viral vectors - Plant Vectors-2023 (Hungary)
- Polyculture - Agriculture 2023 (Netherlands)
- Pond culture - Aquaculture-2023 (UAE)
- Poultry Hygiene Management - Food Security 2023 (Canada)
- Prebiotic foods - World Probiotics 2023 (Canada)
- Prebiotics - World Probiotics 2023 (Canada)
- Prebiotics Nutrients - Food Nutrition 2023 (Germany)
- Precision agriculture - Agriculture Technology 2023 (Ireland)
- Precision agriculture - Agriculture 2023 (Netherlands)
- Predictive Microbiology - FOOD MICROBIOLOGY 2024 (Canada)
- Principles of Organic Agriculture - Agriculture 2023 (Netherlands)
- Probiotic food and Prebiotics food during COVID-19 - World Probiotics 2023 (Canada)
- Probiotic Industrial Products - World Probiotics 2023 (Canada)
- Probiotic Nutrients - Food Nutrition 2023 (Germany)
- Probiotic Nutrition - World Probiotics 2023 (Canada)
- Probiotics - World Probiotics 2023 (Canada)
- Probiotics and Nutraceuticals Beverages - Food and Beverages 2023 (UK)
- Probiotics and Prebiotics - Food Chemistry 2023 (Canada)
- Probiotics for Animal Health - World Probiotics 2023 (Canada)
- Processing and Technology in Food - Food and Beverages 2023 (UK)
- Production of Biofertilizers - Plant Vectors-2023 (Hungary)
- Public Health Nutrition - HEALTH & NUTRITION 2023 (Germany)
- Quality control & Management - Food and Nutrition 2023 (Italy)
- Quality Control & Management - Food Security 2023 (Canada)
- Quality Control and Quality Assurance of Food - Food and Beverages 2023 (UK)
- Recent Innovation in Food Chemistry - Food Chemistry 2023 (Canada)
- Recent Techniques in Agricultural Practices - AGRI FOOD AQUA 2023 (Indonesia)
- Regulatory Perspective of Probiotics and Prebiotics - World Probiotics 2023 (Canada)
- Role Of Nutrition in Neuroscience - HEALTH & NUTRITION 2023 (Germany)
- Science and Technology of Food - Food and Beverages 2023 (UK)
- Seed Science and Technology - Plant Sciences-2023 (Canada)
- Seed Science and Technology - Plant Sciences-2023 (Canada)
- Shellfish Farming - Aquaculture-2023 (UAE)
- Shrimp farming - AQUACULTURE & FISHERIES 2023 (France)
- Soil management - Agriculture 2023 (Netherlands)
- Sources of Probiotics - World Probiotics 2023 (Canada)
- Sport and Exercise Nutrition - HEALTH & NUTRITION 2023 (Germany)
- Sports Nutrition - Food and Nutrition 2023 (Italy)
- Strains of Probiotics - World Probiotics 2023 (Canada)
- Sustainability in Aquaculture - Aquaculture-2023 (UAE)
- Sustainability in Aquaculture Practice - AQUACULTURE & FISHERIES 2023 (France)
- Sustainable agriculture - Plant Vectors-2023 (Hungary)
- Sustainable Agriculture - Agriculture 2023 (Netherlands)
- Sustainable Agriculture - AGRI FOOD AQUA 2023 (Indonesia)
- Sustainable Food Production - Food Safety Summit 2023 (Ireland)
- Sustainable use of marine resources - Aquaculture-2023 (UAE)
- Synbiotic - World Probiotics 2023 (Canada)
- Technology in Food Chemistry - Food Chemistry 2023 (Canada)
- The Future of Prebiotics and Probiotics - World Probiotics 2023 (Canada)
- Ti Plasmids - Plant Vectors-2023 (Hungary)
- Transgenic Plants - Agriculture Technology 2023 (Ireland)
- Transgenic Plants - Agriculture 2023 (Netherlands)
- Utilization: Nutritional Value, Social Value and Safety of Food - Food and Nutrition 2023 (Italy)
- Waste and Water Management - AGRI FOOD AQUA 2023 (Indonesia)