Shelf Life & Multisensory
Packaging provides the means of protecting, transporting, and conserving the product that happens to be contained within. Nowadays, packaging also constitutes a powerful brand element, one that can be used to convey information, create value, persuade the consumer and modulate their behaviour. In this chapter, we introduce the topic and present packaging as a multisensory device capable of transforming the consumer's experience. We highlight the growing interest from both academic researchers and marketing professionals in packaging experiences that have been crafted to optimize the way packaging looks, sounds, feels, and even, in some cases, the way that it smells and/or tastes too. Importantly, we discuss how such interest is moving from the consideration of the impact of just a single sense at a time to a growing understanding that ultimately it is their interaction (i.e., the multisensory element) that is a key to driving the consumer response. Finally, we provide a brief overview of the chapters included in this volume, highlighting what we see as their key contribution to the emerging field of multisensory packaging design.
Related Conference of Shelf Life & Multisensory
October 29-30, 2024
3rd International Conference on Agroecology and Organic farming
Montreal, Canada
November 25-26, 2024
8th International Conference on Food Chemistry, Nutrition and Safety
Madrid, Spain
November 28-29, 2024
5th Annual Expo on Soil, Water and Environmental Sustainability
Bali, Indonesia
December 12-13, 2024
36th International Conference on Food Science and Technology
Prague, Czech Republic
June 16-17, 2025
8th International Conference on Nutrition, Food Science and Technology
Zurich, Switzerland
Shelf Life & Multisensory Conference Speakers
Recommended Sessions
- Baby Food Packaging
- Barrier & Paper Packaging
- Biomaterials and Coatings
- Consumer Trends in Food Packaging
- Cost-Effective Packaging Innovation
- Emerging Trends in Food Packaging
- Food and Beverage Marketing
- Food Contact Material Migration
- Food Nanotechnology
- Food Packaging-Environmental Impact
- Food Process Engineering
- Food Quality and control
- Food Safety and Biosensors
- Food Safety Assessment in Supply Chain
- Food Spoilage
- Future of Innovation: Bio-based Packaging
- Hygienic Design & cleaning methods
- Nano Materials and Packaging
- Novel Food Packaging Technologies
- Off Odours in Food & Packaging
- Packaging Methods for Processed Foods
- Polymer Recycling & Eco Design
- Robotics Food Packaging
- Shelf Life & Multisensory
- Sustainable Packaging
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